Emerge

Ever feel like you've been following someone else's rulebook for so long you've forgotten how to be yourself?

You did everything "right" — got the good grades, built the career, ticked all the boxes that were supposed to lead to happiness. And yet...

Here you are, lying awake at 3am, wondering if this is what happy is supposed to feel like.

“As a late diagnosed Autistic, there have always been things that I have struggled with but never been able to put into words. Since joining Emerge, I have a much deeper understanding of what's going on beneath the surface. Joeli encourages us to swap shame and judgement for acceptance and curiosity. I've genuinely learned something completely new every month in the masterclasses, and the group chat is such an incredible source of ongoing support. Honestly, since starting Emerge I've felt more peace than I have in forever.” A.L.

Does this sound familiar?

  • you're excellent at doing what you're "supposed" to do (hello, former A+ student), but not so good at knowing what you actually want

  • you've read ALL the self-help books (seriously, your bedside table is starting to look like a personal development library) and consumed ALL the podcasts, but thinking your way through doesn’t seem to be helping

  • you've mastered the art of being exactly who you need to be in every situation (business you, mum you, friend you), but you’re not sure who the real you is anymore

  • you’re constantly torn between feeling too much (too needy, too emotional, too sensitive) and not enough (not successful enough, not productive enough, not "together" enough)

  • you want things to be different but the thought of making any changes feels overwhelming because what if you mess it all up?

Here's the Thing...

All those patterns that keep you stuck? They're not character flaws. They were brilliant survival strategies that helped you feel safe and accepted. But now? They’re the exact things keeping you from experiencing the full, magical life you're craving.

But how do you learn a whole new way of being?

“One unexpected benefit that I’ve gotten from being in Emerge is realising that what I wanted wasn't what I thought I wanted – or perhaps, more accurately, realising that I could have what I really wanted and let go of a lot of things I thought I wanted/ought to want.

Before Emerge I was a busy human constantly responding to other people's demands. Now I prioritise my own wants and needs and seem to have all the time in the world to do so.” - K.T.

Introducing: Emerge

A year-long container where you’ll learn to be unapologetically yourself, put yourself first (without feeling guilty), and create a life that actually excites you.

Using my signature framework — the Spellbook for a Life You Love — we'll work through five powerful spells designed to help you hear your inner wisdom over the noise of “shoulds”, unravel the stories keeping you stuck, remember what it feels like to want things just because you want them, be your own biggest cheerleader, and transform how you show up in relationships.

This isn’t another program that tells you how to “fix” yourself, or that tells you what you should do, or that gives you rules and expectations that you feel like you have to follow but that only end up creating the life the coach wants for you and not the one you really want for yourself.

In Emerge, ALL of you is welcome. This is a space where:

  • your desires don't have to be squeezed into someone else's definition of reasonable

  • your wonderfully imperfect and messy self is the version we most want to see

  • your desire for magic and your need for the logical and the practical can co-exist

  • play and levity is as valued and necessary as deep conversations and shadow work — the only thing we don’t do is small talk

And best of all, this is a space where there’s absolutely no way to get any of this work wrong.

What's Included:

  • Monthly implementation calls for coaching and accountability

  • Private WhatsApp community for on-demand coaching, support, and celebration

  • 12 months access to all course materials and call replays

PRICE: £1500 or 12 monthly payments of £125

The Spells

This container is a good fit for you if:

  • you're a bit of a nerd at heart — you love diving deep into topics and and could probably get a degree in self-improvement if that was a thing

  • you've got a witchy side (or you're witch-curious) and love a bit of tarot, astrology, or general magic

  • you could win Olympic medals in overthinking, people-pleasing, and/or perfectionism

This container isn’t a good fit for you if:

  • you're looking for someone to save you or give you all the answers

  • you aren't willing to get a little uncomfortable

  • you're not comfortable being in a group with queer, witchy weirdos

  • you're looking for therapy (while this work can be therapeutic, it's not a substitute for mental health support)

“Joeli has this innate ability to help you see your potential from a fresh perspective. Her confidence and naturally energetic style allowed me to believe in mine and take the steps I needed to build my business. If you need someone to help you push past your comfort zone and take those courageous steps, Joeli is absolutely the coach for you!” S.B.

Have we met yet? Hi, I’m Joeli!

I'm a queer, tummy ache girlie who runs anxious, needs a daily nap, and gets depressed in the winter. I'm also a total nerd who loves D&D, winning at board games, and seeing how fast I can put together a jigsaw puzzle.

As a fellow recovering perfectionist and A+ student, I get it. I spent years trying to edit myself to fit other people's expectation. But here's what I've learned: the real magic happens when you stop trying to get it "right" and start being unapologetically yourself.

That's why I created Emerge — to help folks like us remember who we are beyond all the roles we play and expectations we're trying to meet. Because your wants and desires matter and you deserve to feel fully alive, and unreasonably excited about your life.

My qualifications:

  • International Coaching Federation (ICF) accreditation- Associate Coach Level

  • Certified Cycle Coach from Cycle Coach School with Claire Baker

  • Certified Self-Belief Coach from Self Belief Coaching Academy with Sas Petherick

  • Certified Wellness & Life Coach through Coach Training EDU

  • Graduate of CULTIVATE, a program on trauma-informed space holding, with Katie Kurtz

FAQ

Feel free to reach out if you have any other questions!