Hi, I’m Joeli!

II’m a queer, slightly witchy coach who helps tired perfectionists and burnt-out people-pleasers unhook from all the “shoulds” and start putting themselves first.

As a kid, I learned early on that my safety depended on being easy to be around. The less I needed, the more I was liked. So I became a chameleon — a good girl, an A+ student, a responsible and quiet child. Always achieving, always trying to get it right. And to be fair, it worked. That strategy earned me a lot of praise, gold stars, and success.

But there's a cost to being a perfectionist. When your worth is tied to getting things “right,” you become hyper-attuned to what others expect — always scanning for the rules, the tone, the version of yourself that will be accepted. You learn how to earn approval, but not how to feel at home in your own body. You adapt, perform, please — until you forget where you end and other people’s expectations begin.

That’s what my work is really about: helping people who’ve spent their lives shape-shifting to be liked remember who they are underneath all that. And figure out how to actually like themselves.

My approach is slow, honest, and deeply compassionate. I weave together narrative coaching, shadow work, and creative play to make space for real self-acceptance to happen — the kind that doesn’t depend on constant self-improvement, achievement, or external markers of success.

When I'm not coaching, you can find me making zines, watching Australian Survivor and Traitors, or spending hours farming in Stardew Valley.